1. Selected Festival – Singapore Arts Festival (SAF)
Singapore Arts Festivals (SAF) is one of the largest festivals held in Singapore. Every year, it is stretch over 4 weeks during the mid-year, celebrating our local arts activities of Singapore’s diverse communities. This unique festival remains the largest singular event on Singapore’s arts calendar, inviting artists from more than 20 countries, offering more than 400 activities and attracting up to 700,000 attendances.
Monday, June 22, 2009
Singapore Arts Fest
2. Comparing Singapore Arts Festival (SAF) and Hong Kong Arts Festival (HKAF)
2.1 Singapore Arts Festival
Different events and festivals have their own ways of marketing strategy. Singapore Arts Festival is no exception as well. Its objective is sought to carve out a distinctive identity that is Asian and cuttingedge, while providing a model for other arts festivals in the region.
SAF is one of the Asia’s leading arts festivals, gathering international and local artists for the celebration of cultural diversity and artistic innovation. This festival presents the best and latest in artistic developments, ranging from classics to the highly experimental around the world.
SAF is a familiar annual event to not only Singaporeans, but internationally as well. It is an incredible achievement that the younger generations have never known a time without it as this festival had been ongoing for at least 30 years. Today, SAF draws about 600,000 to 700,000 people from all over the region.
Firstly, its market segmentation is demographic, which is dividing the market into groups based on demographic variables such as age, gender, income, occupation and race. Next, by using differentiated marketing strategy, the markets are being split into different segments. For every different segment, there is a marketing plan.
The goal is to have higher sales and a stronger position with each market segment. For example, SAF has got many different categories of items to show, like dance, music, theatre, Fest Connect, Visual Arts and Outreach. All of these categories of items have got their own sub-categories as well. For example, Dance has got many different kinds of dances like H3, Sutra, Terima Kost, Anna Karenina, Les Sept Planches De La Ruse, Cullberg Ballet, Forward Moves. All of these items present different cultures and traditions in Singapore. On the other hand, every item attracts different kinds of people as well.
For example, H3 attracts young people who are interested in hip-hop dancing, while sutra attracts people who are interested in Kongfu.
Hence, every category attracts many groups of people to come. As a result, it places a position in the consumers mind that Singapore Arts festivals is not just any other normal festivals, but it is really worth the money and time. It position its whole festivals in terms of excellence, ecosystem support, engagement and creativity.
2.1.2 SWOT Analysis
Strength
Manpower
A lot of Sponsorship (Raffles City, PUB, SMRT, Vivo City etc.. ), hence the cost of attracting many consumers is less expensive.
Supporters (Australian High Commission, Business Traveler, Creative Eateries, EZ-Link etc..)
Official Partners (Official TV Station, Supporting TV Station and Offical Sparkling Beverage)
Opportunity
Enhance our creativity through performing arts.
To create an entertainment and life-style focused environment, where people can both work and play.
With an increase in the number of performing arts and cultural events, it gives not only locals opportunity to contribute, foreigners can also participate in performances too.
Weakness
Limited space to hold a gigantic number of people coming in at a time.
We depend a lot on foreign talents.
Threat
Other countries like United States or Canada are also having similar festivals, hence we might loss potential visitors if they were to stay too far from Singapore.
Getting into Singapore Arts Festival is not cheap due to the cost of setting up such an event. Hence, people who are unable to afford for such interests purposes will not participate.
The key issue is to provide something for everybody, which includes international audience. Till today, our government has emphasis on international work and having co-productions with international festivals. This was done so to raise the standard of performance here so increase the chances for local performers to go international.
2.1.3 Marketing Mix – 8P’s
Price
Economic Pricing
Due to the recent economic downturn, tickets price has been reduced by 20%, starting at $16 for some shows.
Promotional Pricing
Pricing to promote a product is a very common application. There are many examples of promotional pricing including approaches such as discounts or privileges.
By becoming a member, holding on to ArtsFest Club Card, or even ArtsFest ticket, one is able to receive great offers and discounts.
For example, just by presenting your tickets or evidence to the Customer Service at Heeren Shops, one is able to redeem free Heeren Privilege Card.
This might attract many youth to purchase Art Fest tickets or even becoming a Member because Heeren is a place where most youths
are found almost every day.
Place – Distribution Channel
Agent
The impresarios, curators and agents play an important role in reaching out to the audiences. Thus, with the help of agents allows NAC to identify core competencies which can
be leveraged and gaps that need to be
bridged.
Retailers
For example, all schools have
some forms of arts programmers — both as part of their curriculum and as a co-curricular activity.
Youth organizations and community bodies find the popular arts a useful vehicle to reach out to and bond their constituents.
Internet
With the advance technology, people around the world are able to book their tickets online today. Hence, it will bring much convenient to many who live far from Singapore. Thus, we are able to reach out to more people around the world through internet.
Promotion
Sponsorship
Singapore Arts Festivals has got many sponsorship, thus makes promoting their festival easier.
Advertising
By advertising through medias, internet as well as Magazines or newspapers, many people will be more aware of Singapore having such festival.
Trade fairs and exhibition
Through fairs and exhibition, many information and pictures will be displayed. People are also able to see some videos about Singapore Arts Festivals. Thus, it might creative some curiousity and interests in them to want to participate in it.
Product
Having the unique feeling of experiencing arts first-hand and allowing customers to feel that they are not wasting their time nor money while attending Singapore Arts Festivals.
Customer wants to know more about Singapore’s arts, while some need to bring something back with them after the performance, which is most likely to be the new experience.
Packaging
Package discounts applies to consumers who buy tickets to more or 4 shows and are able to enjoy discounts of up to 15%.
There are different categories of privileges such as :
• 4 or more shows - 15% discount
• 2 to 3 shows - 10% discount
All these package offers are available through all sales channel. Programming
Arts Education Programmes (AEPs)
To further enhance student’s access to the Singapore Arts Festival, the committee introduced this program, which is also known as the FEST CONNECT, for the first time.
11 arts education programmes were specially developed in partnership with 5 training partners namely, the Singapore Drama Educators Association, Drama Box, Singapore Lyric Opera, MOVING ARTS and Triqnaqi together with 8 Festival Productions (The
Cherry Orchard, Long Life, Electra, Sutra, Seven Boards of Tricks, H3, Terima Kost and The Magic Flute – Impempe Yomlingo).
People
People who are working for Singapore Arts Festivals are most likely to be those who are skilled and motivated.
Performers must have special talents or potential to be able to perform on stage for this festival. Not everybody has his privilege to be on stage.
Hence, it really shows that the quality of performance that we produce are more likely to be qualified and of standard. Partnership
This year, SAF partner with the National Library Board to offer schools, library users and audiences a better understanding of arts experience through the Festival Charts Series, Mobile Library efforts and a wider presence of the Festival. However, it is only available at selected libraries.
2.1.4 Market Coverage Strategy
Not only that, Singapore Art Festivals also made use of the market coverage strategy. Hence, factors to consider are Company resources in this case, Singapore Arts festivals has creativity and capabilities because it has got many manpower and sponsorship. Its degree of product homogeneity is also differentiated. Though some may come to Singapore Arts Festival for different reasons like supporting their friend who might be performing, just experience or getting to know the arts we have here, they have many choices to choose from as this festival consists of wide varieties of choices.
Lastly is the competitors’ strategy by knowing what they are up to, and hence, adopting a different manner of marketing if needed. A good example of another festival in other country would be Hong Kong Arts Festival.
By comparing, Hong Kong Arts Festival’s mission is “to present an annual international festival of the highest standard for the enrichment of cultural life in Hong Kong. It took place from February 2 to March 8 in 2009. The Festival also serves as a catalyst to arouse wider public interest in the arts and to encourage artistic dialogue and cultural exchange.”
2.1 Singapore Arts Festival
Different events and festivals have their own ways of marketing strategy. Singapore Arts Festival is no exception as well. Its objective is sought to carve out a distinctive identity that is Asian and cuttingedge, while providing a model for other arts festivals in the region.
SAF is one of the Asia’s leading arts festivals, gathering international and local artists for the celebration of cultural diversity and artistic innovation. This festival presents the best and latest in artistic developments, ranging from classics to the highly experimental around the world.
SAF is a familiar annual event to not only Singaporeans, but internationally as well. It is an incredible achievement that the younger generations have never known a time without it as this festival had been ongoing for at least 30 years. Today, SAF draws about 600,000 to 700,000 people from all over the region.
Firstly, its market segmentation is demographic, which is dividing the market into groups based on demographic variables such as age, gender, income, occupation and race. Next, by using differentiated marketing strategy, the markets are being split into different segments. For every different segment, there is a marketing plan.
The goal is to have higher sales and a stronger position with each market segment. For example, SAF has got many different categories of items to show, like dance, music, theatre, Fest Connect, Visual Arts and Outreach. All of these categories of items have got their own sub-categories as well. For example, Dance has got many different kinds of dances like H3, Sutra, Terima Kost, Anna Karenina, Les Sept Planches De La Ruse, Cullberg Ballet, Forward Moves. All of these items present different cultures and traditions in Singapore. On the other hand, every item attracts different kinds of people as well.
For example, H3 attracts young people who are interested in hip-hop dancing, while sutra attracts people who are interested in Kongfu.
Hence, every category attracts many groups of people to come. As a result, it places a position in the consumers mind that Singapore Arts festivals is not just any other normal festivals, but it is really worth the money and time. It position its whole festivals in terms of excellence, ecosystem support, engagement and creativity.
2.1.2 SWOT Analysis
Strength
Manpower
A lot of Sponsorship (Raffles City, PUB, SMRT, Vivo City etc.. ), hence the cost of attracting many consumers is less expensive.
Supporters (Australian High Commission, Business Traveler, Creative Eateries, EZ-Link etc..)
Official Partners (Official TV Station, Supporting TV Station and Offical Sparkling Beverage)
Opportunity
Enhance our creativity through performing arts.
To create an entertainment and life-style focused environment, where people can both work and play.
With an increase in the number of performing arts and cultural events, it gives not only locals opportunity to contribute, foreigners can also participate in performances too.
Weakness
Limited space to hold a gigantic number of people coming in at a time.
We depend a lot on foreign talents.
Threat
Other countries like United States or Canada are also having similar festivals, hence we might loss potential visitors if they were to stay too far from Singapore.
Getting into Singapore Arts Festival is not cheap due to the cost of setting up such an event. Hence, people who are unable to afford for such interests purposes will not participate.
The key issue is to provide something for everybody, which includes international audience. Till today, our government has emphasis on international work and having co-productions with international festivals. This was done so to raise the standard of performance here so increase the chances for local performers to go international.
2.1.3 Marketing Mix – 8P’s
Price
Economic Pricing
Due to the recent economic downturn, tickets price has been reduced by 20%, starting at $16 for some shows.
Promotional Pricing
Pricing to promote a product is a very common application. There are many examples of promotional pricing including approaches such as discounts or privileges.
By becoming a member, holding on to ArtsFest Club Card, or even ArtsFest ticket, one is able to receive great offers and discounts.
For example, just by presenting your tickets or evidence to the Customer Service at Heeren Shops, one is able to redeem free Heeren Privilege Card.
This might attract many youth to purchase Art Fest tickets or even becoming a Member because Heeren is a place where most youths
are found almost every day.
Place – Distribution Channel
Agent
The impresarios, curators and agents play an important role in reaching out to the audiences. Thus, with the help of agents allows NAC to identify core competencies which can
be leveraged and gaps that need to be
bridged.
Retailers
For example, all schools have
some forms of arts programmers — both as part of their curriculum and as a co-curricular activity.
Youth organizations and community bodies find the popular arts a useful vehicle to reach out to and bond their constituents.
Internet
With the advance technology, people around the world are able to book their tickets online today. Hence, it will bring much convenient to many who live far from Singapore. Thus, we are able to reach out to more people around the world through internet.
Promotion
Sponsorship
Singapore Arts Festivals has got many sponsorship, thus makes promoting their festival easier.
Advertising
By advertising through medias, internet as well as Magazines or newspapers, many people will be more aware of Singapore having such festival.
Trade fairs and exhibition
Through fairs and exhibition, many information and pictures will be displayed. People are also able to see some videos about Singapore Arts Festivals. Thus, it might creative some curiousity and interests in them to want to participate in it.
Product
Having the unique feeling of experiencing arts first-hand and allowing customers to feel that they are not wasting their time nor money while attending Singapore Arts Festivals.
Customer wants to know more about Singapore’s arts, while some need to bring something back with them after the performance, which is most likely to be the new experience.
Packaging
Package discounts applies to consumers who buy tickets to more or 4 shows and are able to enjoy discounts of up to 15%.
There are different categories of privileges such as :
• 4 or more shows - 15% discount
• 2 to 3 shows - 10% discount
All these package offers are available through all sales channel. Programming
Arts Education Programmes (AEPs)
To further enhance student’s access to the Singapore Arts Festival, the committee introduced this program, which is also known as the FEST CONNECT, for the first time.
11 arts education programmes were specially developed in partnership with 5 training partners namely, the Singapore Drama Educators Association, Drama Box, Singapore Lyric Opera, MOVING ARTS and Triqnaqi together with 8 Festival Productions (The
Cherry Orchard, Long Life, Electra, Sutra, Seven Boards of Tricks, H3, Terima Kost and The Magic Flute – Impempe Yomlingo).
People
People who are working for Singapore Arts Festivals are most likely to be those who are skilled and motivated.
Performers must have special talents or potential to be able to perform on stage for this festival. Not everybody has his privilege to be on stage.
Hence, it really shows that the quality of performance that we produce are more likely to be qualified and of standard. Partnership
This year, SAF partner with the National Library Board to offer schools, library users and audiences a better understanding of arts experience through the Festival Charts Series, Mobile Library efforts and a wider presence of the Festival. However, it is only available at selected libraries.
2.1.4 Market Coverage Strategy
Not only that, Singapore Art Festivals also made use of the market coverage strategy. Hence, factors to consider are Company resources in this case, Singapore Arts festivals has creativity and capabilities because it has got many manpower and sponsorship. Its degree of product homogeneity is also differentiated. Though some may come to Singapore Arts Festival for different reasons like supporting their friend who might be performing, just experience or getting to know the arts we have here, they have many choices to choose from as this festival consists of wide varieties of choices.
Lastly is the competitors’ strategy by knowing what they are up to, and hence, adopting a different manner of marketing if needed. A good example of another festival in other country would be Hong Kong Arts Festival.
By comparing, Hong Kong Arts Festival’s mission is “to present an annual international festival of the highest standard for the enrichment of cultural life in Hong Kong. It took place from February 2 to March 8 in 2009. The Festival also serves as a catalyst to arouse wider public interest in the arts and to encourage artistic dialogue and cultural exchange.”
Hong Kong Arts
2.2 Hong Kong Arts Festival (HKAF)
Hong Kong Arts Festival’s market segmentation is also demographic, and its target market is family, youth, and mainly students. Similar to Singapore Arts Festival, Hong Kong Arts Festival also uses differentiated marketing strategy and the markets are being split into different segments. For every different segment, there is a marketing plan.
For example, there are different categories in this festival, such as Family, Opera, Dance, Theatre and Music. All of these categories present different kinds of items to attract different types of people and to meet different needs of everyone.
Its aim is to inspire young people to appreciate performing arts. Hence, they came out with a small section called the “Young Friends of Hong Kong Arts Festival”. It is designed to enhance and appreciation of the performing arts among young people, especially secondary school and tertiary students. The 2008 Festival saw over 6,000 students attend performances and rehearsals.
As a result, in order to enhance the collaboration with schools and encourage teachers to integrate performing arts as part of curriculum activity, the School Partnership was launched in 2005 to partner schools. This means that schools with outstanding arts performances and the scheme will be invited as partner schools and will have the priorities in joining Young Friends Scheme (YFS) activities.
This way, it really gives opportunities to students all around Hong Kong to unleash their potentials and having their dreams come true to perform in big festivals and events on stage.
Hence, it places a position in consumer’s mind that Hong Kong Arts festival is a place for young people to see their dreams come true.
2.2.1 SWOT Analysis
Strength
Manpower.
Spacious theatre to hold big festivals in Hong Kong
Does not depend largely on foreign talents.
A unique variety of annual festivals and cultural events Opportunities
Due to their larger population, the chances of unleashing potentials and talents are much higher.
Such festivals give more people reason to fly to Hong Kong.
Weakness
Language Barrier – Hong Kong’s common language is more of Cantonese though they still speak English.
The city’s traffic is too congested.
Threat
Living in close proximity, the chances of getting diseases and flu is higher. Such as recent H1N1 flu, SARS and Bird Flu.
Natural Disasters such as the seasonal typhoon.
2.2.2 Marketing Mix – Hong Kong Arts Festival
Price
Promotional Pricing
“Hong Kong Arts Festival Master cardholders” may enjoy a 6 – 10 months interest-free installment period to pay for their festival tickets.
There are also many privileges to those who hold the Master card.
Place
Internet
90% of the population has internet access and the B2B e-commerce is highly developed. Hence, tickets can easily be sold through the net.
Retail
Students and youths can be reached out through “Young Friends” in order to allow them to be more aware about the importance and significance of arts in Hong Kong.
Promotion
Personal Selling
As Hong Kong emphasize a lot on relationship
marketing, it helps them to sell better through personal selling.
Public relations
It involves in maintaining mutual understanding between its organization and its publics.
Advertising
Similarly, through advertising their festivals through media, it helps to promote their tickets faster and more effectively.
Product
Maturity
Hong Kong Arts festival was found in 1973, till today, it has been celebrating arts for more than 35 years, attracting more than 117,000 customers steadily.
However, by comparing with Singapore who attracts more than 700,000 customers, Hong Kong has still got a lot of rooms for improvements to draw more customers to their Arts Festival.
Packaging
There are 60 supporting events and activities for those who purchase the Hong Kong Arts Festival tickets.
More than that, the HKAF is also an opportunity for local audiences to see their own artists in an international context.
Programming
From Baroque to Bossa Nova,a reflection of the diversity and dynamism of Hong Kong can be truly seen.
This year’s arts festival brought in the most sought after pianist, Yundi Li. She gained the sort of celebrity in Asia that is rarely enjoyed by classical musicians, after winning the 2000 Chopin International Competition. Hence, this attracts more people to want to purchase the ticket for her performance.
People
Many leading artists from all over the world, especially in Hong Kong and China as well as the westerners, are involved in HKAF.
Partnership
Since Hong Kong believe so much in young people, they came up with the Young Friends Scheme, which focus on familiarizing young audiences with performing arts and nurturing their talents.
On the other hand, the newly established Credit Suisse Emerging Artists Series aims to benefit highly talented artists who are on the edge to make their international breakthrough. Hence these 2 small organizations came together to form a partnership.
Winners of the Credit Suisse Young Artist Award receive cash prize and offers the winner the chance to appear as a soloist in concert with the Vienna Philharmonic at the Lucerne Festival.
Hong Kong Arts Festival’s market segmentation is also demographic, and its target market is family, youth, and mainly students. Similar to Singapore Arts Festival, Hong Kong Arts Festival also uses differentiated marketing strategy and the markets are being split into different segments. For every different segment, there is a marketing plan.
For example, there are different categories in this festival, such as Family, Opera, Dance, Theatre and Music. All of these categories present different kinds of items to attract different types of people and to meet different needs of everyone.
Its aim is to inspire young people to appreciate performing arts. Hence, they came out with a small section called the “Young Friends of Hong Kong Arts Festival”. It is designed to enhance and appreciation of the performing arts among young people, especially secondary school and tertiary students. The 2008 Festival saw over 6,000 students attend performances and rehearsals.
As a result, in order to enhance the collaboration with schools and encourage teachers to integrate performing arts as part of curriculum activity, the School Partnership was launched in 2005 to partner schools. This means that schools with outstanding arts performances and the scheme will be invited as partner schools and will have the priorities in joining Young Friends Scheme (YFS) activities.
This way, it really gives opportunities to students all around Hong Kong to unleash their potentials and having their dreams come true to perform in big festivals and events on stage.
Hence, it places a position in consumer’s mind that Hong Kong Arts festival is a place for young people to see their dreams come true.
2.2.1 SWOT Analysis
Strength
Manpower.
Spacious theatre to hold big festivals in Hong Kong
Does not depend largely on foreign talents.
A unique variety of annual festivals and cultural events Opportunities
Due to their larger population, the chances of unleashing potentials and talents are much higher.
Such festivals give more people reason to fly to Hong Kong.
Weakness
Language Barrier – Hong Kong’s common language is more of Cantonese though they still speak English.
The city’s traffic is too congested.
Threat
Living in close proximity, the chances of getting diseases and flu is higher. Such as recent H1N1 flu, SARS and Bird Flu.
Natural Disasters such as the seasonal typhoon.
2.2.2 Marketing Mix – Hong Kong Arts Festival
Price
Promotional Pricing
“Hong Kong Arts Festival Master cardholders” may enjoy a 6 – 10 months interest-free installment period to pay for their festival tickets.
There are also many privileges to those who hold the Master card.
Place
Internet
90% of the population has internet access and the B2B e-commerce is highly developed. Hence, tickets can easily be sold through the net.
Retail
Students and youths can be reached out through “Young Friends” in order to allow them to be more aware about the importance and significance of arts in Hong Kong.
Promotion
Personal Selling
As Hong Kong emphasize a lot on relationship
marketing, it helps them to sell better through personal selling.
Public relations
It involves in maintaining mutual understanding between its organization and its publics.
Advertising
Similarly, through advertising their festivals through media, it helps to promote their tickets faster and more effectively.
Product
Maturity
Hong Kong Arts festival was found in 1973, till today, it has been celebrating arts for more than 35 years, attracting more than 117,000 customers steadily.
However, by comparing with Singapore who attracts more than 700,000 customers, Hong Kong has still got a lot of rooms for improvements to draw more customers to their Arts Festival.
Packaging
There are 60 supporting events and activities for those who purchase the Hong Kong Arts Festival tickets.
More than that, the HKAF is also an opportunity for local audiences to see their own artists in an international context.
Programming
From Baroque to Bossa Nova,a reflection of the diversity and dynamism of Hong Kong can be truly seen.
This year’s arts festival brought in the most sought after pianist, Yundi Li. She gained the sort of celebrity in Asia that is rarely enjoyed by classical musicians, after winning the 2000 Chopin International Competition. Hence, this attracts more people to want to purchase the ticket for her performance.
People
Many leading artists from all over the world, especially in Hong Kong and China as well as the westerners, are involved in HKAF.
Partnership
Since Hong Kong believe so much in young people, they came up with the Young Friends Scheme, which focus on familiarizing young audiences with performing arts and nurturing their talents.
On the other hand, the newly established Credit Suisse Emerging Artists Series aims to benefit highly talented artists who are on the edge to make their international breakthrough. Hence these 2 small organizations came together to form a partnership.
Winners of the Credit Suisse Young Artist Award receive cash prize and offers the winner the chance to appear as a soloist in concert with the Vienna Philharmonic at the Lucerne Festival.
Best Practices
3. Best Practices
Since both festivals are very similar to each other and both have similar kinds of accomplishment. Their goal is to communicate the art of art to not just tourists or visitors, but to the younger generations. Hence, both engage communities to enhance the community’s access to and engagement in the arts. By nurturing talents and developing capabilities to ensure that the full potential of artistic talent is realized and professional capabilities upgraded. In addition to facilitating internationalization and enhancing global connectivity to help artists to tap more opportunities for artistic and professional development as well as expand their market outreach. As both countries believe strongly in investing into the younger generations, Hong Kong has been reaching out to schools and giving students opportunity to have their dreams come true; while Singapore has been driving content creation and distribution forces creativity out from artists especially young people.
Such great practices from both countries allow new talents and potentials to be unleashed every year thus, making their creative performance on stage coming to pass, and making the yearly festival a successful one.
Since both festivals are very similar to each other and both have similar kinds of accomplishment. Their goal is to communicate the art of art to not just tourists or visitors, but to the younger generations. Hence, both engage communities to enhance the community’s access to and engagement in the arts. By nurturing talents and developing capabilities to ensure that the full potential of artistic talent is realized and professional capabilities upgraded. In addition to facilitating internationalization and enhancing global connectivity to help artists to tap more opportunities for artistic and professional development as well as expand their market outreach. As both countries believe strongly in investing into the younger generations, Hong Kong has been reaching out to schools and giving students opportunity to have their dreams come true; while Singapore has been driving content creation and distribution forces creativity out from artists especially young people.
Such great practices from both countries allow new talents and potentials to be unleashed every year thus, making their creative performance on stage coming to pass, and making the yearly festival a successful one.
Stakeholders
4. Identify stakeholders for both festivals.
Customers or visitors contribute to the success of this festival. Without them coming to support, the whole festival might not be able to earn revenue, or even worse, making a huge loss.
Directors ensure that the whole festival is going on smoothly and that there are no major mistakes being made.
Employees are one of the most important people in an event or festival. Without them working for the whole festival or event, there will be a lack of manpower, thus, the whole festival may not go as smoothly.
Government is the one who approves of and supporting such festivals. Hence, they are play a role in making this festival a success.
Customers or visitors contribute to the success of this festival. Without them coming to support, the whole festival might not be able to earn revenue, or even worse, making a huge loss.
Directors ensure that the whole festival is going on smoothly and that there are no major mistakes being made.
Employees are one of the most important people in an event or festival. Without them working for the whole festival or event, there will be a lack of manpower, thus, the whole festival may not go as smoothly.
Government is the one who approves of and supporting such festivals. Hence, they are play a role in making this festival a success.
Main Purpose of this festival
5. Reflect Main purpose of these festival
A huge and attractive festival allows people from all over the world to come together to see the different kinds of art communities in Singapore. As Singapore is a multi-racial country, we have many cultures and traditions to share. Hence, most people will be interested to see what we can offer here.
Also, it allows youths to show cast and unleash their talents. By cracking their brains to think of creative ways to choreograph unique set of dances to present on stage. Furthermore, it gives young people the opportunity to have their dreams to be on stage come true, not only that, people involve in organising allows them to gain experience over it.
In addition, such festival also contributes to the development of the artistic and cultural life of Singapore, and it also enhances Singapore’s creativity.
One of its main purpose is also to continue its strategic role as a global connector in the international festival circuit, a champion of Singapore arts and artists, and a national platform for the people to engage in the arts.
We also seek to follow up with the international trends and adding value to the needs of our artists and audiences.
A huge and attractive festival allows people from all over the world to come together to see the different kinds of art communities in Singapore. As Singapore is a multi-racial country, we have many cultures and traditions to share. Hence, most people will be interested to see what we can offer here.
Also, it allows youths to show cast and unleash their talents. By cracking their brains to think of creative ways to choreograph unique set of dances to present on stage. Furthermore, it gives young people the opportunity to have their dreams to be on stage come true, not only that, people involve in organising allows them to gain experience over it.
In addition, such festival also contributes to the development of the artistic and cultural life of Singapore, and it also enhances Singapore’s creativity.
One of its main purpose is also to continue its strategic role as a global connector in the international festival circuit, a champion of Singapore arts and artists, and a national platform for the people to engage in the arts.
We also seek to follow up with the international trends and adding value to the needs of our artists and audiences.
Tourism Benefits
6. Comment on the amount of tourism benefits received by the host city of the chosen event.
Firstly, both Singapore and Hong Kong Arts Festival is a huge event which involves many people around the world, we will definitely gain revenue with people landing onto our country and visiting our sites attraction as their secondary attraction.
Secondly, it allows us to gain new experience to hold such a huge festival. Volunteers or employees are able to learn many new stuffs first-hand and go to a whole new level each time they organize such festival every year.
Thirdly, it allows dreams to come true for those who want to perform on stage in front of thousands of people. They are willing to work extra hard to perfect their performance on the actual day.
Fourthly, it also enables us to gain skills and knowledge of organising and managing this kind of festival because not everyone is given a privilege opportunity to be part of the festival itself and contributing to this festival.
Hence, in the future, it will be easier for us, both countries to organize any other events or given chance to organize another festivals, we will be well-equipped with the skills to do so.
Lastly, people get to understand better about Singapore’s and Hong Kong’s arts as they participate in our festival. We can be proud of our own arts at home.
Firstly, both Singapore and Hong Kong Arts Festival is a huge event which involves many people around the world, we will definitely gain revenue with people landing onto our country and visiting our sites attraction as their secondary attraction.
Secondly, it allows us to gain new experience to hold such a huge festival. Volunteers or employees are able to learn many new stuffs first-hand and go to a whole new level each time they organize such festival every year.
Thirdly, it allows dreams to come true for those who want to perform on stage in front of thousands of people. They are willing to work extra hard to perfect their performance on the actual day.
Fourthly, it also enables us to gain skills and knowledge of organising and managing this kind of festival because not everyone is given a privilege opportunity to be part of the festival itself and contributing to this festival.
Hence, in the future, it will be easier for us, both countries to organize any other events or given chance to organize another festivals, we will be well-equipped with the skills to do so.
Lastly, people get to understand better about Singapore’s and Hong Kong’s arts as they participate in our festival. We can be proud of our own arts at home.
Bibliography
Bibliography
http://muse.jhu.edu/login?uri=/journals/asian_theatre_journal/v026/26.1.peterson.html
http://www.austrade.gov.au/Performing-arts-to-Singapore/default.aspx
http://www.sgclub.com/singapore/singapore_arts_festival_13001.html
http://www.yfs.artsfestival.org/AboutUs.action
http://en.wikipedia.org/wiki/Hong_Kong_Arts_Festival
http://hong-kong-travel.suite101.com/article.cfm/hong_kong_arts_festival_2009
http://www.marketingteacher.com/Lessons/lesson_pricing.htm
http://www.nac.gov.sg/abo/abo01.asp#thrust
http://app.mica.gov.sg/Data/0/RCP%20III%20Arts%20Development%20Plan%20(Bk%202).pdf
http://nac.gov.sg/Data/news/392/Annex%203.pdf
http://www.hk.artsfestival.org/en/press/2009/865/
http://emagazine.credit-suisse.com/app/article/index.cfm?fuseaction=OpenArticle&aoid=253910&lang=EN
http://www.discoverhongkong.com/eng/events/arts-culture-hk-arts-festival.html
http://www.singaporesights.com/sight/singapore-arts-festival-2009
http://www.low-budget-marketing-methods.com/marketing-mix.html
Subscribe to:
Posts (Atom)
